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The success story of Nykaa

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Today we all know that Nykaa is one of the most successful Indian brands, but the journey was not easy. On October 28th, 2021 we also witnessed Nykaa’s big IPO launch in the Indian market. Nykaa was founded in 2012, by Falguni Nayar, an IIM Ahmedabad alumnus and Ex-Managing Director of Kotak Mahindra Investment Bank. The brand consistently takes efforts to put the Indian beauty industry on the global map by actively engaging in brand collaborations.   Falguni Nayar is regarded as the richest self-made female entrepreneur in India, with a net worth of Rs. 57000 crores. She has set a great example for the world by validating that “age is just a number” as she worked for over 25 years in the corporate sector and started her entrepreneurial journey when she was nearing 50. Her vision behind launching Nykaa was to solve the inconsistencies in the Indian beauty industry. They wanted to create an organized and curated platform for Indian women where they can shop for their needs with ease
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Why is Mental Health Important

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Mental Health is a huge issue, especially in a country like India, where people generally tend to shy away from talking about it and don’t feel comfortable sharing what they are going through even with their close ones. Taking care of one’s mental health and well-being should be an important priority in today’s generation, and should not be neglected in any case. We need to understand that mental health is just as important as physical health, and we can talk about it with people we feel comfortable talking to if not, we can always rely on a counselor or therapists, they will not judge us and we can openly express our vulnerable side to them. Cases of mental illness and depression saw a huge spike during the Covid-19 outbreak, when everything was uncertain, people felt lonely and helpless and grieved for the loss they were experiencing.   There is often a great deal of stigma associated with anything pertaining to mental health, which is why it is important that we applaud good menta
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The Rise of Quick Commerce in India

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We all know what is e-commerce, but are you aware of the recent trend in the market which is quick commerce? Let's try to uncover this new and unique business model through this blog. What is Quick Commerce? Quick commerce is a new and faster form of e-commerce, which promises instant and rapid delivery of groceries and other items for daily use. This new business model works on the concept of last-mile delivery which is nothing but the transportation of merchandise from the nearest distribution hub to the final destination.  Indian quick commerce companies like Zepto, Dunzo, Swiggy Instamart, etc. witnessed a major push, especially after the supply chain disruption caused by the Covid-19 pandemic. These quick commerce companies base their value proposition on the factor of Convenience which the consumers enjoy while ordering from these brands in the form of a 10-30 min delivery promise.  The target market for these quick commerce companies is basically high-income househol
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What Went Wrong With Uber Eats In India?

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Uber Eats came into existence in 2014, when Travis Kalanick and Garrett Camp, the founders of Uber, were thinking of growing their business. Uber Eats is an online food delivery platform introduced by Uber. Its headquarters are in San Francisco, California, U.S. Users can read menus, reviews, ratings, order, and pay for meals at participating restaurants using an app on iOS or Android forums, or through a web browser. With a well-established market share in the US and other major players in the food delivery industry like Doordash, Grubhub, and Postmates, Uber Eats saw a good opportunity and decided to expand its business abroad and that is why it chose India as one of its destinations, as it is a populous country with great potential as well as an affinity towards food. So, finally, Uber Eats was launched in India in May 2017 with the promise to transform the industry and started operating in the country’s financial capital, Mumbai. Bhavik Rathod, then Head of Uber Eats India, said
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What is Digital Minimalism? And how you can incorporate it in your life?

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Digital minimalism is a concept introduced by Cal Newport, an American author. It is based on the simple understanding of the word - Minimalism, but more specifically in the context of the highly digitized world in which we currently live. Cal Newport elaborates on this in his book – Digital Minimalism: Choosing a Focused Life in a Noisy World. Digital minimalism is a philosophy that helps you ask what digital  communication tools add the most value to your life. It's motivated by the belief that intentionally and aggressively removing low-value digital noise and optimizing your use of the tools that really matter can dramatically improve your life. This is the definition of digital minimalism given by Cal Newport in his book. Understanding how to practice digital minimalism has become extremely important, especially in this day and age where we are surrounded by technology 24/7. We have so much to do that sometimes it can be overwhelming and we can feel like there is too much clu
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Your search for a Good Smartphone ends here...

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As we all live in the 21 st century, there’s no denying the fact that we are very much dependent on our smartphones, be it for personal or professional purposes. From getting up in the morning and checking our messages to setting alarms in our smartphones at night, we can’t ignore its importance in our day-to-day lives. So let us try to understand what exactly is a smartphone and why you need one too! What is a smartphone? A smartphone is a cell phone that allows you to do more than just call and text. Smartphones can browse the Internet and run software programs like computers. Smartphones use a touch screen to allow users to communicate with them. There are thousands of smartphone apps that include games, personal use, and business applications all running on the phone. Evolution of smartphones The first unofficial smartphone was developed by IBM in 1992. It was a model device, with features like maps, news feeds, and stock quotes. The prototype led to the release of an improved
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Location: Delhi, India
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