The Rise of Quick Commerce in India
We all know what is e-commerce, but are you aware of the recent trend in the market which is quick commerce? Let's try to uncover this new and unique business model through this blog. What is Quick Commerce? Quick commerce is a new and faster form of e-commerce, which promises instant and rapid delivery of groceries and other items for daily use. This new business model works on the concept of last-mile delivery which is nothing but the transportation of merchandise from the nearest distribution hub to the final destination. Indian quick commerce companies like Zepto, Dunzo, Swiggy Instamart, etc. witnessed a major push, especially after the supply chain disruption caused by the Covid-19 pandemic. These quick commerce companies base their value proposition on the factor of Convenience which the consumers enjoy while ordering from these brands in the form of a 10-30 min delivery promise. The target market for these quick commerce companies is basically high-income househol